Exhibitor info
With further market expansion expected in Japan’s beauty and spa industry, Beautyworld Japan West is an ideal business platform and meeting place for seeking new business opportunities and consolidating existing business relationships.
The 2011 edition was the largest ever show in terms of exhibition space and 13,308 visitors, making it the most significant trade fair in western Japan. Beautyworld Japan West showcases the most innovative products and latest techniques as well as giving exhibitors the chance to meet important high-calibre decision-making buyers. It’s a perfect event that can help your business expansion in western Japan.
Why Beautyworld Japan West?
An economic center with a population of 8,830,000
Historically the commercial capital of Japan, Osaka functions as one of the command centers for the Japanese economy. With nearly 9 million population, Osaka continues to compete with Tokyo for recognition as the business and cultural heart of Japan. Furthermore, the region called Kinki made up of 6 prefectures including Osaka has a population of 20.8 million and an economy of JPY 80.3 trillion (USD 803 billion). We assure that Osaka would be a perfect city for exhibiting as well as Tokyo.
The only beauty trade fair in western Japan
Beautyworld Japan West is a gateway to the beauty industry in western Japan with 90% of show visitors from western Japan.
An ideal platform to meet professional buyers
More than 80% of all visitors are decision makers and/or have an influence on product purchasing, making the show the perfect place to meet face-to-face with key market players!
Continuous growth
In 2011, Beautyworld Japan West attracted increased number of exhibitors and visitors. There were 175 exhibitors and 13,308 visitors, making the show a key beauty industry event.
Popular events draw large crowds
As well as the chance to see the latest innovative products, visitors are attracted to the show by the event programs which include "Main stage professional seminars" with famous guest speakers who are at the frontline of the beauty industry, “Exhibitor presentations” and the popular nail event “Nail on stage”.
Special exhibiting areas for easy sourcing 
In addition to product group zones, there are exhibiting areas such as "Salon Business Area" which is targeted at a sales channel for esthetic salons and nail salons, while the "Retail Business Area" is aimed at buyers from department stores, selected cosmetic shops and retail stores, etc.
The Japanese Beauty Market at a glance
According to Japan’s Ministry of Economy, Trade and Industry, the value of all domestic cosmetic shipments between January and September 2011 was approximately JPY 1 trillion (USD 12.9 billion / EUR 9.4 billion). Following deregulation in 2001, the volume of cosmetics imported into Japan has increased continuously. There is a tremendous potential for international cosmetic manufacturers to do business in this lucrative market, second only to the U.S.A.
Diverse distribution channels
The cosmetic product distribution channel has become increasingly diverse in Japan. Brand-name cosmetics were traditionally sold in department stores or specialty shops, but now stylish imported cosmetics can be found at import shops such as “PLAZA” as well as variety shops like “TOKYU HANDS” and “LOFT”. Drug stores also have a broad selection of low to mid-priced cosmetics. In addition, online shopping has become very popular in Japan. Furthermore, non-cosmetic companies such as “FUJI-FILM” have also started manufacturing cosmetic products using their extensive industrial experience. As a result today’s consumer has more choices than ever before and can readily find any product they want at numerous outlets.
A huge Japanese esthetic salon market
In Japan, the “esthetic salon” market is huge in size amounting to over JPY 350 billion. There are currently over 18,000 salons selling cosmetics to consumers for in-salon and home use. This makes esthetic salons major distribution channel for getting cosmetics to the Japanese consumer. More than half of Japan’s esthetic salons and nail salons operate in western Japan, resulting in a market with huge business potential.
A growing natural and organic cosmetics market
Following international trends, the market for natural and organic cosmetics is growing rapidly in Japan with brands such as L’OCCITANE from France, THE BODY SHOP from the UK, JOHN MASTERS ORGANICS from the U.S.A., and WELEDA from Switzerland which has developed in-store and esthetic salon brand lines, achieving great success. In addition, COSME KITCHEN is a leading Japanese retailer selling organic brand cosmetics and miscellaneous goods from around the world.