2010 in Osaka October 6-8, 2009 INTEX Osaka

Exhibitor info

Why Beautyworld Japan West?

• An economic center with a population of 8,830,000
  Historically the commercial capital of Japan, Osaka functions as one of the command centers for the Japanese economy. With nearly 9 million population, Osaka continues to compete with Tokyo for recognition as the business and cultural heart of Japan. Furthermore, the region called Kinki made up of 6 prefectures including Osaka has a population of 20.8 million and has such a huge business market as you can easily imagine. We assure that Osaka would be a perfect city for exhibiting as well as Tokyo.
• Ideal market to expand your business in Japan
  According to 2009 statistics, 56% of all aesthetic salons in Japan are located in Western Japan, representing a huge market for beauty products. Beautyworld Japan West is the only venue for beauty and health that covers this important region. Since its inaugural year in 2006, Beautyworld Japan West has been welcomed by the industry as a unique and ideal platform.
• High proportion of top executives and decision makers
  Of the more than 11,000 trade visitors from 18 countries and regions who visited Beautyworld Japan West in 2009, more than 40% were managing directors or owners and 70% of the total were full or partial decision makers. Access to such highly qualified visitors provides more effective opportunities to reach your sales target.
• Encountering new comers to the beauty business
  Beautyworld Japan West visitors come not only from the beauty industries but also from various sectors such as medical institutions, hotel & resort facilities, and the leisure industry, all of which have recently been paying a great deal of attention to the lucrative beauty business.
• A comprehensive range of seminars and presentations
  Enlightening seminars and presentations by experts are highlights for visitors to the fair. In addition to exhibiting, giving an exhibitor presentation enables you to introduce yourself and your products effectively to targeted visitors.
• Synergy effects from worldwide beauty fairs
  Beauty is borderless. Each year we provide the perfect meeting places at six beauty-conscious cities in the world; Frankfurt, Tokyo, Dubai, Buenos Aires, Mumbai and Osaka. Beautyworld is where you need to be ? Worldwide!

The Japanese Beauty Market at a glance

The global economic recession has influenced various industrial sectors across the globe. The cosmetics market in Japan is no exception. In particular the sales in department stores have become remarkably weak. However, the Japanese cosmetics market remains in second place, behind only the USA, as it has been for decades. The Japanese cosmetics market was worth more than JPY 1,380 billion (US$15.4 billion / Euro 11.4 billion) in 2009, according to the Ministry of Economy, Trade and Industry. Furthermore, the Japanese market has several unique aspects that should not be overlooked. Overseas cosmetics manufacturers have great potential for business in such a lucrative market.

Distribution channels are diverse

Since deregulation was implemented in 2001, an ever-increasing volume of cosmetics has been imported into Japan. In fact, cosmetics imports continued increasing until 2007. At the same time, distribution channels have become increasingly diverse. Brand-name cosmetics traditionally have been sold in department stores or specialty shops. But stylish imported cosmetics have hit the shelves in import shops like “PLAZA” or variety shops like “TOKYU HANDS” and “LOFT.” Medical clinics are enthusiastic about recommending doctors’ cosmetics, and drug stores have a wide selection of low/mid-priced cosmetics. And today, online shopping is very popular with all generations of Japanese. This trend is one of the factors which has led to weaker sales at department stores. Consumers now have more buying options compared to the past, and department stores are not the only place to get cosmetics anymore. Consumers can easily find the products they want through many different outlets.

A vast aesthetic salon market in Japan

In Japan, there is a huge 400 billion yen “aesthetic salon” market. The number of salons has reached more than 18,000, and one of the big chain salons runs 150 salons nationwide. In aesthetic salons, cosmetics are not only available for in-store use, from the treatment menu, but are also available for sale to customers for home use. Needless to say, aesthetic salons are one of the most important channels for distributing cosmetics in Japan.

Find out the needs in Japanese market

Generally the Japanese are not frequent users of perfumes. In addition, most Japanese women prefer white skin to suntanned skin. Therefore, consumers would rather seek whitening cosmetics, high-function foundations, and sunscreens. We could say that this is one of the good examples of Japanese preference. The point is, it is crucial for overseas exhibitors to assess the market needs first.

In addition, the natural & organic cosmetics market is rapidly growing in Japan as well as in Europe. As of today, however, no accreditation criteria of organic cosmetics has yet been officially established in Japan. Therefore, we can say the products certified as organic in an exporting country will be favorably welcomed in Japan.