2008 in Osaka October 6-8, 2008 INTEX Osaka
Exhibitor info
Beautyworld Japan has been recognized as a well-established and leading international trade fair for the beauty and spa industries in Japan over the last 10-year history.
Having focused on lucrative market in western Japan and had strong requests from our existing exhibitors and visitors for years, Beautyworld Japan finally opened the door in the second largest commercial city, Osaka in 2006.
The 2nd edition fair in 2007 recorded even higher number of visitors, 11,428, and larger exhibition space, 3,478.5 sqm, than the successfully concluded debut in 2006.
Beautyworld Japan West showcases not only innovative products and the latest technique but generate the ideal connection to the first-class contacts you are looking for.
With its high standards of quality and unique variety of offer, Beautyworld Japan West provides you with a success-oriented and perfect environment for your business expansion in western Japan.
The previous fair attracted 11,428 visitors for the 3-day period. As well as the attendees from beauty-related industry - such as esthetic and nail salons, spa facilities, importers and manufacturers -, the fair lured potential customers from various sectors including hotel & resort facilities, medical institutions and apparel industry.
Moreover, what makes Beautyworld Japan West more characteristic is the geographic distribution of visitors. The statistic shows that the number of esthetic salons in western Japan account for more than half of the entire number in the whole country. In 2007 fair, 94.1% of visitors were from western Japan, which no other fairs held in Tokyo could reach the figure. Beautyworld Japan West guarantees to enhance your business scene in this enticing western Japan.
Beautyworld Japan West showcases a spectacular range of products and services related to the beauty and spa industries. The exhibits cover cosmetics, beauty equipment, hair care products, salon items, spa & wellness products, diet & health products, toiletries, cosmetic packaging, intimate apparel and so on.
Japan boasts the world's second largest cosmetic market only after the U.S.A. The market size reached a total of JPY 1499.2 billion - ex-factory (US$12.5 billion / Euro 9.4 billion) in 2006 according to the Ministry of Economy, Trade and Industry. Of special note is the extraordinarily huge esthetic salon market and its wide distribution channels.
The market run up to US$ 3.3 Billion / Euro 2.5 billion in 2006 and the number of esthetic salons counted over 18,000.
With its attractive and energetic market, Japan leads the vibrant Asian beauty market. Successful introduction of your products into the Japanese marketplace may open up doors to the East Asian markets.
The volume of import cosmetic products to Japan has been increasing steadily for nine consecutive years since 1998. The statistics of Cosmetic Importers Association of Japan show that the import cosmetic market reached JPY 165.4 billion - ex-factory (US$1.38 billion / Euro 1.03 billion) with 1.1% growth from 2005. Nowadays, more retailers other than cosmetics specialty stores such as large drugstores, convenience stores, general merchandise stores, variety shops and select shops are carrying import cosmetic products than before. Over 1,000 import cosmetic companies are looking for new products and sophisticated foreign brand eagerly.
One major factor of the growth of import cosmetics is the deregulation of import cosmetics implemented in 2001 that meets the international standards. Prior approval for each product is not required, so products containing ingredients already approved in Japan can be imported by just making a filing with the local prefectual government. With the new regulation, it becomes much easier to enter the Japanese market.
