2009 in Osaka October 6-8, 2009 INTEX Osaka
Exhibitor info
Why Beautyworld Japan West?
- One of the Beautyworld Japan West's strengths is the geographic distribution of visitors. The statistic shows that the number of esthetic salons in western Japan accounts for 56.2% of the entire number in the whole country in 2008. And in 2008 fair, 94% of visitors were from western Japan, which no other fairs held in Tokyo could reach this figure.
- Beautyworld Japan West showcases a vast range of innovative products, trends, and the latest techniques which fascinate the discerning trade buyers.
- Diversity of beauty business. In recent years, the fair attracts not only from across the beauty industry but from various other sectors such as medical institutions, hotel & resort facilities, and leisure industry. It shows that beauty industry has a great deal of potential to keep growing.
- Valuable educational seminars and presentations give you unlimited inspirations and practical help in creating your product ranges, and make Beautyworld Japan West even more fruitful to industry experts.
About the Japanese beauty market
The Japanese cosmetic market enjoys second place after the USA in the world. According to the Ministry of Economy, Trade and Industry, its size reached more than JPY 1,500 billion (US$ 15.3 billion / EUR 11.7 billion) in 2008 despite the current global economic depression, and it showed the underlying strength of the Japanese cosmetic market.
Thriving import cosmetic business in Japan
According to the statistics of the Cosmetic Importers Association of Japan, the import cosmetic market reached JPY 171.6 billion (US$ 1.75 billion / EUR 1.34 billion) in 2008. Nowadays, import cosmetics are distributed through a broad range of channels such as esthetic salons, nail salons, cosmetic specialty stores, large drugstores, convenience stores, general merchandise stores, and notions stores. It is worth noting that esthetic salons, which recently numbered over 19,000 in Japan, are proactively introducing import cosmetics for treatments and retail.
Though there was a slight decrease in the size of the import cosmetic market in 2008 due to the current worldwide economic crisis, the amount is still far larger than that in 2006. It proves that the import cosmetic market is still enjoying high demand in Japan and the market is expected to continue to thrive in the future.
Deregulation of import cosmetics
In 2001, the regulations for import cosmetic ingredients were alleviated making it easier for foreign cosmetic companies to access the Japanese market. The new rules are similar to those in Europe and the USA, meeting the international standard. As a result, cosmetics can be easily imported to Japan by applying to the local government, but only if they do not contain ingredients which are prohibited in Japan.
Appealing market and discerning consumers
Japan has a beauty market as appealing as those of Western countries. Generally, Japanese consumers are attuned to the trends of the time and tend to choose high-quality and high price products. Once a product has won the admiration of discerning Japanese consumers, it receives wide recognition in neighboring countries, such as China and Korea. Successful introduction of your products into the Japanese market will also open up doors to East Asian markets.
