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| Beautyworld Japan, Japan’s largest beauty trade fair offers you an ideal business platform for the beauty and SPA industries. |
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Beautyworld Japan has been recognized by the beauty industry as the most important beauty event for encountering new products and trends in Japan.
The 2006 fair recorded the highest exhibitor and visitor numbers in its nine-year history, with 665 exhibitors from 27 countries and regions and 47,269 visitors in a 3-day period.
The 10th anniversary Beautyworld Japan will be held from May 7 to 9, 2007, at Tokyo Big Sight on an even larger scale than ever before.
48.3% of visitors to Beautyworld Japan in 2006 were from esthetic salons, nail salons, and SPA industries. The feedback from the visitor’s questionnaire of the previous fair shows that 61% of visitors were decision makers from esthetic, nail, and chain salons, import trading companies, distributors, retailers and manufacturers.
These qualified visitors from Japan and overseas await an array of innovative products, latest techniques, and newly-introduced services to be showcased at Beautyworld Japan.
Meet your future customers! Beautyworld Japan creates the perfect meeting point for new business contacts. |
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| The shortest way to get into the world’s second largest cosmetics market |
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Japan is the second-largest cosmetics market in the world after only the U.S.A. According to statistics released by the Ministry of Economy, Trade and Industry, the size of the Japanese cosmetics market reached US$13.0 billion/Euro 10.5 billion (ex-factory) in 2005.
Boasting the second largest marketplace in the world, the Japanese beauty market is expanding in cosmetic products for professionals and beauty equipment as well as cosmetics for consumers.
In 2005, the number of esthetic salons in Japan counted 18,000 and still the Japanese beauty market keeps showing steady growth. Today, treatments and services offered by esthetic salons are proactively introduced into other related facilities such as medical institutions, fitness clubs, hotels as well as SPAs which are booming throughout Japan.
Successful introduction of your products and services to Japan additionally offers you the chance to expand your business beyond the beauty market. |
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| Import cosmetic products have been increasing for eight consecutive years since 1998 |
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According to the Cosmetic Importers Association of Japan, Japanese imports of cosmetic products reached US$1.48 billion/Euro1.23 billion (ex-factory) in 2005. This was an increase of 2% compared with 2004. The volume of import cosmetic products has been increasing for eight consecutive years since 1998.
One major factor behind the rising value of import cosmetic is the deregulation of cosmetics imports in 2001. Another factor is that more retailers than before outside cosmetics specialty stores are carrying import cosmetic products, such as large drugstores, convenience stores, general merchandise stores, variety shops and select shops. In order to make use of various channels, over 1,000 import-cosmetics companies are keenly looking for new products and sophisticated foreign brands. |
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| Deregulation of import cosmetics has made accessing the Japanese market much easier than before |
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| Due to strict import regulations, the Japanese market has long been considered a difficult one for foreign suppliers. Starting from 2001, new rules for import cosmetics are consistent with international standards. Prior approval for each individual product is not required, so that products containing ingredients already approved in Japan can be imported by just making a filing with the local prefectural government. |
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