2010 Tokyo fair

Exhibitor info

Japan's No.1 trade fair for the Japanese beauty and Spa industries
Open the way to your future partners!

Since its start in 1998, Beautyworld Japan has been raising its profile as the most reputable trade fair for the beauty and Spa industries in Japan, captivating all the industry professionals.

Offering an ideal platform for showcasing new products & services, increasing the market share and building networks with new clients over the past 12 years, Beautyworld Japan has shown great progress in scale, especially in the total number of visitors. Nowadays, as a leading trade fair of all beauty themes, the fair attracts people across industry boundaries who wish to enter into the exciting Japanese beauty market.

Beautyworld Japan provides you with the opportunity to meet face to face with Japanese key market players.

Why Beautyworld Japan?

• The largest international trade fair in Japan - the 2009 fair welcomed 630 exhibitors and 195 of them are from overseas representing 22 countries/regions including 10 national pavilions from Bulgaria, China, France, Italy, Korea, Singapore, Spain, Thailand, Taiwan and the U.S.A. This amounts to 31% of all exhibitors and shows that Beautyworld Japan is recognized as an important gateway to Japan's cosmetics market, which ranks as the world's second largest after the U.S.A.
• Highly-qualified trade visitors came not only from the beauty industries but also from various sectors such as medical institutions, hotel & resort facilities, the leisure industry and the apparel industry. The 2009 fair welcomed 52,086 visitors over the 3 day period. Approximately 70% of the visitors were decision-makers on product purchasing.
• Beautyworld Japan takes place in TOKYO, the trendsetting city in the East Asian region. The fair enables you to expand your business not only in Japan but also in neighboring countries.

Beautyworld Japan enables you to…

• Captivate the upscale Japanese beauty market with your innovative products
• Break into one of the most desirable markets in the world
• Present and demonstrate your innovative products and services
• Meet key industry players and find new distribution channels
• Reinforce business relationships with your existing customers
• Raise the international profile of your company
• Conduct market research and monitor your competitors' activities

About the Japanese Beauty Market

World's second largest cosmetic market

Japan is the world's second largest cosmetic market, only after the U.S.A. The market size reached over JPY 1,500 billion (US$ 15.3 billion / EUR 11.7 billion) in 2008 according to the statistics of the Ministry of Economy, Trade and Industry.
It's important to note that the Japanese beauty salon business contributes substantially to the overall cosmetics market. The esthetic salon market generated over JPY 400 billion (US$ 4.08 billion / EUR 3.1 billion) and the nail salon market was expected to have grown to JPY 199.5 billion (US$ 1.99 billion / EUR 1.47 billion) in 2008.

High demand for imported cosmetics in Japan

Since deregulation was implemented in 2001, the ever-increasing volume of imported cosmetics has been distributed through such diverse channels as esthetic salons, nail salons, Spas, cosmetic specialty stores, large drug stores and convenience stores.

The Cosmetic Importers Association of Japan reported that the import of cosmetic products to Japan reached JPY 171.6 billion (US$ 1.75 billion / EUR 1.34 billion) in 2008. It showed a slight decrease compared with that in 2007 largely because of the sharp depreciation of the US Dollar and the Euro against the Yen influenced by the global economic depression. However, the shipment value of cosmetic products in Japan was over JPY 1,500 billion in each of the last 2 consecutive years, indicating the underlying strength of the Japanese cosmetics industry. It is expected that the Japanese cosmetics market will experience further growth when the economy recovers.

Lucrative market supported by quality-conscious consumers

The Japanese beauty industry is valued as one of the most lucrative and promising markets in the Asia-Pacific region. The market has been growing to meet the demands of discerning Japanese consumers who seek high-quality and fashionable products. In general, once a product thrives in this leading marketplace in Asia, it will achieve strong competitiveness in the neighboring countries including China, Taiwan and South Korea.