2008 Tokyo fair
Exhibitor info
Beautyworld Japan has been recognized as the leading and must-attend international trade fair for the beauty and Spa industries in Japan.
Over the last 10-year history, Beautyworld Japan has been offering a comprehensive and ideal business platform for encountering new products, gathering useful information and exchanging innovative ideas with industry participants.
The 2007 fair recorded the highest-ever number of exhibitors and visitors, 706 companies from 23 countries/regions and 49,592 visitors over the 3 day period.
It confirmed that the fair has grown to the biggest and most important trade fair of its kind in Japan.
Take advantage of this prime opportunity!
The 2008 edition of Beautyworld Japan will strongly support your business expansion not only into the Japanese market but also to the Asia-pacific region.
The previous fair attracted 49,592 visitors for the 3-day period. As well as the attendees from beauty-related industry such as esthetic and nail salons, Spa facilities, importers, distributors and manufacturers, the fair lured potential customers from various sectors including hotel & resort facilities, medical institutions and apparel industry.
According to the visitor questionnaire, 65.8% answered that they have a right of product purchasing or an influence on final decision.
These high-quality trade visitors contributed lively and business-like atmosphere throughout the fair period.Moreover, more than 95 % visitors are planning to come back to the 2008 fair.
Japan boasts the world’s second largest cosmetic market only after the U.S.A. The market size reached a total of JPY 1,499.2 billion - ex-factory (US$ 12.5 billion / Euro 9.4 billion) in 2006 according to the Ministry of Economy, Trade and Industry. Of special note is the extraordinarily huge esthetic salon market and its wide distribution channels. The market run up to US$ 3.3 billion / Euro 2.5 billion in 2006 and the number of esthetic salons counted over 18,000. With its attractive and energetic market, Japan leads the Asian beauty market. Successful introduction of your products into the Japanese marketplace may open up doors to the East Asian markets.
The volume of import cosmetic products to Japan has been increasing steadily for nine consecu-tive years since 1998. The statistics of Cosmetic Importers Association of Japan show that the import cosmetic market reached JPY 165.4 billion - ex-factory (US$ 1.38 billion / Euro 1.03 billion) with 1.1% growth from 2005. Nowadays, more retailers other than cosmetics specialty stores such as large drugstores, convenience stores, general merchandise stores, variety shops and select shops are carrying import cosmetic products than before. Over 1,000 import cosmetic companies are looking for new products and sophisticated foreign brand eagerly.
One major factor of the growth of import cosmetics is the deregulation of import cosmetics implemented in 2001 that meets the international standards. Prior approval for each product is notrequired, so products containing ingredients already approved in Japan can be imported by just making a filing with the local prefectural government. With the new regulation, it becomes much easier to enter the Japanese market.
