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| Exhibits Target Visitors Visitor Promotion Participation fee& Stand package How to apply Contact Form Order form |
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| Japan's largest beauty trade fair and the premier marketplace for the entire beauty and SPA industries in the Asia Pacific region. |
| Beautyworld Japan has been recognized as the most important event
for the beauty industry people to get newest information on products,
trends, complete exhibitor workshops and educational seminars. At the 2005 event, 619 exhibitors from 22 countries and regions attracted 46,535 visitors from across the country and the neighboring countries. 61% of visitors were decision makers from import trading companies, distributors, chain salons, retailers and beauty professionals who looked for new and innovative products. Beautyworld Japan will offer you the perfect meeting point for new business contacts. |
| A gateway to the world's second-largest cosmetics market |
| Japan is the second-largest cosmetics market in the world only after
the U.S.A. According to statistics released by the Ministry of Economy,
Trade and Industry, the size of the Japanese cosmetics market reached
a total of US$ 12.9 billion / Euro 10.7 billion (ex-factory) in 2004.
It is said that the Japanese consumers are especially demanding, so that products that are accepted in the Japanese market will be accepted anywhere in the world. |
 Japanese cosmetics market in 2004 (Jan.-Dec.) |
| Deregulation accelerates the growth of import cosmetics market |
| The number of imported cosmetics brands has been increasing rapidly
in the Japanese market recently, because of the deregulation of import
cosmetics implemented in 2001. Before the deregulation, the Japanese
market has long been considered a difficult one for starting business.
The new regulations are consistent with international standards. Prior
approval for each individual product is not required, so products
containing ingredients already approved in Japan can be imported by
just filling a document with the local prefectural government. The
deregulation has made access to the Japanese market much easier. Further,
the number of import trading companies of cosmetics products has reached
more than 600 in the Tokyo Metropolitan area and over 1000 throughout
Japan. |
| Import amount of cosmetics has increased by 170% in the last 5 Years |
| According to the Cosmetic Importers Association of Japan, Japanese imports of cosmetic products reached US$ 1.45 billion/Euro 1.2 billion (ex-factory) in 2004. This was an increase of 9.4% compared to 2003. The volume of import cosmetic products has been increasing for seven years in a row since 1998. A major reason for this was the deregulation of cosmetics importation introduced in 2001. And another reason is that foreign manufacturers are better at creating trends and brands to propose a new lifestyle than Japanese manufacturers, and these trends and brands are well received by Japanese consumers. |
 Development of import cosmetics market in japan (1998-2004) |
 Exhibits Target Visitors Visitor Promotion Participation
fee & Stand package How
to apply Contact Form |